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Our Founder

Catherine LAM Portrait

Catherine LAM - Loesia's founder - Natural and Organic makeup
Catherine LAM - Loesia's founder - Natural and Organic makeup

Catherine Lam has a solid scientific background. She holds a bachelor’s degree in chemistry-biology, a master’s degree in chemistry and a master’s degree in technology-commercial engineering.

For more than 8 years, she worked in the Quality assurance and Quality control area on hard goods supply chain abroad and in France

Since she is a child, she had a sensitive and reactive skin (atopic dermatitis), which has intensified these last few years following daily applying conventional cosmetics and makeup not suitable for her skin, as there were no products for her sensitivity.

She decided to found Loesia, by formulating beauty products with natural ingredients.

Loesia

Loesia is a natural and organic indie makeup brand, made in France, at the origin of your Emotions.

The Origins of Loesia

The brand’s philosophy is summed up by its name, which comes from “poetry”, a term that evokes sensitivity, emotions, feelings and creation. Loesia wants to link beauty to well-being, by creating products that respect nature and protect the environment. Our aim is to let you (re)discover the pleasure of making you up naturally with a beauty product respectful of your skin and our planet without compromising on quality.

The story started when the founder was a student, she was on a training in a cosmetic chem lab. She was asked to formulate a skin cream. More she had ingredients, more she realized that all the components are synthetics. After over thirty elements, she thought and realized “how can we apply daily so much chem on our skin? Is it efficient? And what is the effect on the skin?”

In July 2017, she resigns from her job. During 8 months, she put her knowledge with her Chemistry master degree to formulates and tries over 50 formulas with different ingredients, and selected 6 shades to start: the first range of color lipsticks was born.

Loesia- Organic and natural makeup - Made in France at the Origins of your emotions.
French Flag


Made in France

French Flag

Consuming better is Consuming locally

To choose & collaborate a supplier, and at each step of product development, two sine qua non conditions must be fulfil: manufactured in France and respect our planet.

Vegetables oils & ingredients

Loesia - Vetegable oil + waxes + butter

The colors lipsticks are made by 11 ingredients (mainly vegetables oils) + natural pigments.

We opt for oils farmed in France or Europe which has benefits on the skin. Several trials were made with different ingredients, like rapeseed oil or hemp oil. Finally, plumb, grapeseed and olive oils had been selected. Have a look on our ingredients here.

Environmental and Social Aspects

  • Moderation of the carbon Footprint
  • Local production
  • Finalized by hand, less energy consumption
  • Favour the local economy
  • Job preservation

The sticks

Loesia - Liptiscks sticks - Made in France

The sticks are manufactured by a company based in Centre Val-de-Loir region. In the heart of the French cosmetic Valley.

The Piquage, action of putting the stick of lipstick in the tube, is done and finalized manually. This is why the appearance of the stick is not smooth and each article is unique. In addition, the cosmetic is not sprayed with silicone, which makes the lipstick shiny. For more information on silicone, have a look at our FAQ.

Environmental and Social Aspects

  • Moderation of the carbon Footprint
  • Local production
  • Finalized by hand, less energy consumption
  • Favour the local economy
  • Job preservation

Lipstick's tubes

Loesia- Organic and natural makeup - Made in France - Lipstick's tubes

Product by a company in Britany region. With a airtight and watertight cap, for a maximal protection of the stick.

Choice: We selected a plastic and aluminium tube as it the only one who offer a protection suitable for the stick, made in France and recyclable. We look for wood, paper or bamboo tubes. But it turns out that these materials are from Asian woods, chemically modified and ship to Europe.

 

Environmental and Social Aspects

  • Moderation of the carbon Footprint
  • Local production
  • Recyclable materials
  • Favour the local economy
  • Job preservation

Packaging & Labels

Loesia- Organic and natural makeup - Made in France - labels

Cardboard box is manufactured and printed in the Auvergne-Rhône-Alpes area.

The labels stick under the lipsticks and on the box are printed in South of France, in Provence-Alpes-Côte d’Azur.

Choice: Those printers have the “Imprim’Vert” Label, which means that their impact on environment are highly controlled. The printing procedure and the raw materials used are in adequation with the label specifications.

The inks used are vegetables. They are from naturals product and not from petroleum solvents.

The cardboard box is from FSC woods (Forest Stewardship Concil – When trees are cut down in FSC forests they are replaced by people or nature.) The FSC Mix label means the wood within the product is from FSC-certified forests, recycled material, or controlled wood.

   

Environmental and Social Aspects

  • Moderation of the carbon Footprint
  • Local production
  • Recyclable materials
  • Favour the local economy
  • Job preservation

Accessories

Loesia's accessories - Made in France

Make-up bag, 100% natural cotton, is made in the UK and printed in Ile-de-France.

Reusable makeup remover wipes, hand-sewn in France. 100% organic cotton certified Oeko-tex 100.

Environmental and Social Aspects

  • Moderation of the carbon Footprint
  • Local production
  • No Materials mix, so easy to recycle the fabric
  • No dyes
  • Favour the local economy
  • Job preservation

Our Values

Four main values ​​define Loesia. From the beginning of our journey, we committed to these precepts for each step of our brand and our products development.

Environment

The planet protection is at the centre of all our developments. Loesia is committed to offering eco-designed products that respect our environment.

Transparency

Loesia was born from your answers and your testimonies. Our commitment is a positive listening and explanations. Our selection will be guided by your feedback and suggestions.

Loesia - Organic and natural makeup made in France - Our values

Quality

Approved by makeup artists, Loesiennes and by consumer applications such as YUKA or INCI beauty. Not tested on animals and verified by professionals.

Beauty & Wellbeing

Give you a moment of pleasure and well-being during your beauty ritual.

Your skin will be respected with this makeup which contains exclusively natural ingredients.